rooted in wales
preserving the past, inspiring the future
Rooted in Wales is a conceptual collaborative campaign between Visit Wales and the National Trust, celebrating the unique blend of nature, history, and culture that defines Wales. This initiative invites people to explore breathtaking landscapes and to immerse themselves in centuries of heritage while projecting the mission to protect the environment for future generations.
deliverables
branding
z-fold brochure
A strong brand that visually reflects the deep cultural and natural heritage of Wales.
social banner
A Z-fold brochure that creatively promotes what Wales has to offer and promote the brand ethos.
posters
Vintage-style posters that blend iconic Welsh landmarks with the theme of "rooted in wales."
merchandise
A banner that encapsulates the Welsh countryside and project ethos.
Ethically produced merchandise with designs that follow brand guidelines.
branding
The branding reflects both the physical and cultural roots of Wales. Featuring a Celtic trinity knot from ancient Celtic traditions associated with the natural elements of earth, water, and sky bound by the natural roots of Wales. This logo intertwines both Welsh history and heritage with the extensive natural beauty of Wales; encapsulating the brands tagline,
preserving the past, inspiring the future.
brochure
merchandise
poster
social banner
